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Antihistamine Action:

Blocks Histamine: Loratadine works by blocking the action of histamine, which causes allergic symptoms in the body. Loratadine reduces allergy symptoms like itching, swelling, and rashes by preventing histamine from binding to its receptors.

Non-Drowsy:

Selective Histamine Blocker: Unlike some older antihistamines, loratadine is less likely to cause drowsiness because it selectively blocks peripheral H1 receptors without significantly affecting the central nervous system.